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Do you wish you knew more about how to generate publicity — both for yourself and your clients.

Have you dabbled in it here and there — submitting the odd article or press release, with no serious strategy or model?

Publicity is a critical piece to building a business, yet it’s something that often does not receive the quality attention it needs.  Why?  Because we simply don’t know enough about how to do it properly.  We may hear about a few “must do” strategies from an online expert and we take a stab at implementing the strategy … but really we don’t know what we’re doing. 

Sadly most business owners will seek out the expertise of an expensive Public Relations firm to help them …. only to spend thousands of dollars with little return.

Virtual Assistants CAN help online based business owners build publicity …. IF they know their stuff and know it well.  It’s not enough to just submit articles once in a while. That’s one mistake …

To support both Virtual Assistants and their clients, the team at VirtuallySuccessful.com has invited Publicity Specialist Diana Ennen to join us for a FREE call to share the “Top 7 Publicity Mistakes Virtual Assistants Make“. 

Here are the details:

Date:  Tuesday, January 19th, 2010
Time:  1pm Eastern / 10am Pacific
Duration:  60 minutes

Sign up below to reserve your spot.  We look forward to having you join us!

Just in case you haven’t realized it yet
… we at VirtuallySuccessful.com want you to have a fantastic 2010.

We invited virtual
professionals to join us for a f’ree teleclass on Tuesday, December 15th at noon Pacific / 3pm Eastern as we discussed how to “Get Ready for 2010″.

If you want to:

• find more (or better) clients

• make more money

• create more time to spend on other ‘non-work’ activities

• build your skills and expertise

then you will want to listen to this call.

We’ve seen this over and over and we’ve even done it ourselves (well, Cindy anyhow!), - maybe you can relate …

You get excited about the new year … you write down several goals you want to accomplish … and you’re on track for about the first 6 to 8 weeks and then .. POOOF! 

Before you know it, everything is back to where it was  - you’re busier than ever but not fulfilling what you set out to do for the year.  It’s disappointing.

So let’s make a change for this year. 

Listen to the call below — we’ll help you get going on the right foot … and stay there!

You hear us talk about it all the time … ‘taking inventory’ of your clients so you can better understand their goals and priorities. 

Well this time we want you to take your own inventory.

Every December and January, many of us make a note of goals we want to accomplish for ourselves and our business. Yet, we don’t always consider our current commitments and surroundings and what might need to change in order for us to accomplish these new goals and priorities.

Then before you know it … we continue working away, we get busy, maybe even a little overwhelmed and nothing changes.

It’s time to break the cycle and we’d like to help.

The ‘Taking Inventory’ document has been developed to assist you with:

• identifying your current business commitments  -  the number of clients you have, the number of hours you are committed to etc.
• confirming the amount of revenue you are generating each month versus the number of hours you are working
• uncovering what you really want to accomplish
• recognizing what needs to change in order for you to make the amount of money you want, work with the clients (and number of clients) you want, have the time ‘off’ that you want and still accomplish the goals that are important to you

One of the goals here at VirtuallySuccessful.com is to empower virtual professionals to step up and create the business THEY want … not just support
their clients in building the business they want.

Take a few minutes now to download the Taking Inventory document below and schedule some time in your schedule to take your own inventory.

>>> Download the “Taking Inventory” document

HotSkillsVATraining.com is super
excited to announce the newest addition to our curriculum!Publicity — one of those things that every business owners but not every business gets. 

Why?   

Because it takes time to  develop, implement and actively work on  … plus very few know how to do it properly.

But … what if YOU, the Publicity Specialist VA could help?  What if you could:

• write and distribute press releases and articles on behalf of your client? 
• prepare an outstanding media kid and proposal? 
• pitch to the media effectively and gain exposure in newspapers, TV and radio?

There are so few VAs who specialize in this area … any VA who can confidently manage these tasks will be an instant magnet to business owners.

We’re putting finishing touches to this program as we speak but we do know it will start on Monday, January 18th and take place on Mondays and Wednesdays.

Visit the link below and let us know if you’re interested and we’ll let you know as soon as registration is open (you may even get a little deal when we do open
registration!).

>> YES I want to be one of the first to hear about the upcoming ‘Publicity Specialist’ program!

We can’t emphasize it enough … selecting a target market  and fully understanding that target market is ESSENTIAL when it comes to finding great new clients.

In order to really connect with a potential client and have an interactive discussion that captures their attention and makes them think “I DO need this person to help me build my business”, you must understand them and make them feel that you understand them.

How do you do this?  What should you know?

It sounds relatively simple really, but when it comes down to it, ‘knowing’ your client can seem rather daunting, especially when you first start out.   However, it really is quite simple.

To support you in getting underway, we’ve created a simple checklist that you can use to fully educate yourself on your market.  Imagine the connection they will feel when you show them that you’ve taken the time to research and get to know them better so you can best support them! 

Do you know everything you should know about your target market? 

>>> Download the “10 Things You Must Know About Your Target Market”

2009 has seen an incredible number of solo-VA businesses turn into multi-VA businesses. 
This can only mean one thing — the VA industry is booming, getting more recognition (that it deserves) and more business owners are seeking the help of a virtual professional.

As a solo-VA business, you may reach the ‘bursting point’ where you’re forced to make a tough decision in order to manage your workload and business … terminate client relationships or bring someone on board to assist you.

Have you thought about creating a multi-VA business?

We’re calling Virtual Assistants to join us on November 18th at 10am Pacific / 1pm Eastern  for an open discussion and group brainstorming session on the “Multi-VA Business Model”

What are the pros of creating a multi-VA business?  What are the cons?  For some it’s an obvious step in the
growth of their business.  For others, they have no idea what’s really involved.    Is it right for you?

Listen in below to the call we had on this topic.

Click here to download…

It’s no surprise to hear us say that Virtual Assistants must provide SOLUTIONS to their clients. If you don’t provide your clients with solutions via your support and services, then you’re not doing your ‘job’.

So when I came across Tina’s blog post (yes, I do check out her blog frequently!) and saw the post about “Providing Solutions, Not Just Options”, I thought it would a great one to share.

This post was written for Online Business Managers, however I believe the message in it will demonstrate just one more way of telling our clients “what they don’t know” (if you haven’t heard the story about this phrase, let me know and I’ll share it in a future issue of the V-Scoop.)

Our clients are busy. They know their expertise. In most cases, they know very little about the technology and the steps that WE take to implement and complete a project. The onus is on us, as Virtual Assistants, to provide, research and demonstrate as much as we can, without making them work too hard.

So, check out this post and ask yourself … are you providing solutions? Are you making your client(s) work too hard? Are you demonstrating your expertise, mindset and initiative?

>> Read the blog post “Providing Solutions, Not Just Options”

 “To accomplish great things, we must not only act, but also dream; not only plan, but also believe.”  –
Anatole France

The goal for Virtual Assistants is to build a great business, with great clients and great revenue — right?

In some cases, we’re so focussed on attracting new clients and supporting them that we don’t consider that there are clients we should NOT be hiring.

For years, the team here at VirtuallySuccessful.com has spoken with Virtual Assistants about how to attract great clients — essentially, how to decide on a target market and pick the ideal client you would like to work with. It’s our own business so we should be working with the people we love to work with …. right?

Unfortunately so many of us in this great community are choosing to work with the wrong clients … clients who make us miserable, don’t pay the bills, demand too much and ultimately exhaust us.

Knowing how to recognize these ‘wrong’ clients is almost more

important than knowing how to find the right clients!

We want to help Virtual Assistants work with the best clients out there - ones that are respectful, pay their bills, appreciate and ultimately, treat you like a valued member of the team. And to be able to say ‘no thanks’ to the rest.

So how do you know which clients should you NOT hire?

Join Tina and Cindy on Thursday, October 8th as they share:

• What YOU should know about your potential client before you even speak with them
• 5 questions your prospective client must have the answer to before you even consider working with them
• 3 questions you need to ask yourself before you accept a new client
• The top 5 warning flags to watch out for when considering a new client

Sign up for this 60 minute session, for only $27 and you will receive:

• Access to the live call
• Notes
• An MP3 recording of the call

>>Reserve Your Spot

Stop working with the clients who really don’t deserve you and start working with the clients who will respect you, cherish you and appreciate you.