It IS critical for your VA business ... if you don't have one, your marketing efforts are a waste of time!
Perhaps you can relate to this scenario:
You have a Virtual Assistant business. You know marketing is important so you integrate various strategies to connect with potential new clients - networking, attending live training events, connecting via online groups, social media activities and so on.
In everything you do, your website is listed as a way to get more information about you. Same with your phone number and email address.
Your new contacts are not calling you. They're not emailing you. But your analytics numbers show that people ARE visiting your website.
That's good news!
Or is it really?
Because while you see the number of people who have visited your website, you have no way of connecting with them. No way of building the relationship. No way of easily following up with them and providing information about the value you offer.
Imagine this scenario.
You do the same as above - engage in various marketing activities, BUT you have an incredibly enticing offer on your website that will be intrigued by, and who will easily provide you with their contact details - namely their name and email address - in exchange for the valuable information.
Because of this incredible item, you develop a list of people who have visited your website and are interested in your business. You have also created a way to safely follow-up with them, still providing value, and increasing the likelihood that they remember you and develop a stronger relationship with you. They look forward to the content you provide and they will remember you before anyone else when they, or one of their colleagues needs the expertise you offer.
People thank you for the information you provided, you feel your credibility increase and it becomes easier to build stronger relationships with potential clients.
Which scenario can you most relate to? Which scenario will most support the growth of your business?
Stop wasting the time and money you're spending on marketing efforts and start leveraging them instead.
Join me on Friday, February 17th at 111am Pacific / 2pm Eastern for a FREE call - "VAs Need An Opt-In Too ... Why Your Marketing Efforts Are a Waste Without One".
Here's a sampling of what you will learn on this call:
- what exactly is an opt-in and how it works (and how it supports your business growth!)
- top 3 reasons why you must have an opt-in on your website and how you're missing out right now by not having one
- 3 keys to creating a solid, enticing opt-in that people will sign up for and look forward to receiving
- the technology you need to automate the delivery of your opt-in -- create it once and the technology takes care of the rest
and much more.
Start leveraging the time and money you're spending on your marketing efforts and stop missing out on potential clients!
Enter your name and email address below to join me on Friday, February 17th at 11am Pacific / 2pm Eastern